Drawing pictures with the kids this morning – here’s mine. I guess reading the New Yorker’s summer fiction issue this week has got me imitating a certain style here… And no, I haven’t gotten any writing done yet this weekend.
“In times of stress, leaders tend to communicate less about more, when in fact they should be communicating more about less,” according to Deb Titus, from Dale Carnegie, who gave a Webinar at The Telegraph last week. Here are a few tidbits I jotted down during the session, all of which to me seem to [...]
Continue reading about Simple tips for enhancing leadership communication during tough times
If you work in newspapers these days (or book publishing, for that matter!) you probably hear much about the Kindle. Will this device — that provides a non-eye-straining reading, instant wireless purchase of books from Amazon anywhere, anytime — save publishing and the future employment prospects of those us who make our living by the [...]
Continue reading about On Demand Books versus Kindle: John Henry versus the Steam Hammer?
A couple of Saturdays ago (well, maybe four or five now), I got it into my head to change my Twitter username. Or an idea that had been percolating for a few months about wanting to own my whole name on the service finally coalesced. Or something. In any case, I impulsively changed the name [...]
I spoke to about 60 folks at The Telegraph’s Help 101 event yesterday at Sky Meadow country club (part of the paper’s onlging Hard Times Reasons and Remedies project). My session was Web Marketing 101, and focused on low and no-cost (except time) ways small businesses could approach Web marketing (next we should do one [...]
Continue reading about Thesis of yesterday’s Web Marketing 101 session: it all comes back to content
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Continue reading about A message from the society for geek advancement…
Aimed perhaps at iPhone marketing campaigns, iPhone users and, on a meta level, those of us slightly jealous of them (at least when those cool commercials come on)? Oh, and be aware there’s a bit of rough language at the beginning, just in case the kids are in the room with you.
Kevin Mannion at Media Post offers a good checklist of things Web publishers should know about their audiences when looking to tell the “engagement” story to potential advertisers: ” The more we know about what our audience cares about, why they come to our sites, what they need that they aren’t getting, and how we [...]
Many businesses (including and maybe especially media companies!) are beginning to feel like having a Facebook page is a necessary element of a well-rounded Web marketing strategy. However, it’s not always completely clear what strategy the page should employ and what sort of content it should include to really engage with Facebook users. This post [...]
Continue reading about Building fan pages for businesses on Facebook
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