One of the keys to making logical data driven decisions about your site’s marketing is to know how the things you’re doing (starting a new ad campaign, social media effort, changing a landing page design, adding a new site feature, etc.) are affecting your site’s traffic trends. A simple way to keep track of these [...]
Dropped David and Sofia off for their first day of school. Sofia was just as confident on her first day as David was 2 years ago. Sniff.7:53 AM Aug 25th via txt 2010 NEAPNEA Fall Conference Sept. 10, 11; innovative election coverage, digital tools, and Sen. Scott Brown.http://ow.ly/2ukJK 10:19 PM Aug 24th via HootSuite Cool! [...]
It’s a no-brainer that publishers today have to be prepared to embrace tablets and other mobile device as key channels through people are going to choose to consume content, now in significant numbers and in the near future, in vast numbers. But let’s say, for the sake of speculation, that you’re not the Wall Street [...]
Continue reading about 7 Questions Small Publishers Can Ask To Frame Thinking About App Development
From cameras to quality running shoes (you’re not going to run a marathon in cross trainers), there are many example of situations in which specially designed, single purpose tools beat their multi-purpose competitors hands down. Can ebook readers like the Kindle and the Nook, with super crisp screens, light weight and long battery life do [...]
Continue reading about Single purpose versus multi-use tools
So I’ve had my Droid Incredible since Friday when I got home from work and found the FedEx truck had left it (a just-barely early 40th birthday present from Kristen; I hit my upgrade date this month). First impressions? Incredible. The touch screen is sensitive in just the right way, easy to type and correct, [...]
Even as I awaited (and still await) the arrival of my back-ordered Droid Incredible (I am such geek; I can’t wait), the battery began to fail on my two-year-old LG Dare. One minute, full charge, the next minute, one bar. Then three. Then one. Then shutdown. Very annoying. Max call time shrank to about 10 [...]
Continue reading about Need a new cell phone battery? Try Amazon…crazy price difference on OEM
I get asked by ad folks occasionally how to get a full screen capture for marketing materials, or to show ad positions in full page context, etc. One way is to use a piece of screen capture software like SnagIt. SnagIt can take a scrolling screen shot at full size, edit it after, export to [...]
I see, and have to admit to using, a lot of PowerPoint in my work life. There’re things it’s good for, and some things it’s not. The Daily Show did a nice job of mocking a “things it’s not” use… Love the Star Wars moment near the end. The Daily Show With Jon Stewart Mon [...]
Continue reading about There are some things that simply don’t call for PowerPoint
Fun video from Fast Company wherein Nike CEO Mark Parker recounts a discussion with Apple’s Steve Jobs in which he asks Jobs for advice and hears in reply: “Nike makes some of the best products in the world [...] But you also make a lot of crap. Just get rid of the crappy stuff and [...]
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