I spoke to about 60 folks at The Telegraph’s Help 101 event yesterday at Sky Meadow country club (part of the paper’s onlging Hard Times Reasons and Remedies project). My session was Web Marketing 101, and focused on low and no-cost (except time) ways small businesses could approach Web marketing (next we should do one [...]

Continue reading about Thesis of yesterday’s Web Marketing 101 session: it all comes back to content

Ernesto on March 4th, 2009

In my visual design projects (no chortling from my artist friends and colleagues, please), a wide range of stock photos certainly speeds things along.  Sitepoint just twittered a link to a list of 30+ free stock photo sites they’ve posted. Sweet.  Also of note are the two free stock photo search engines listed:  http://www.everystockphoto.com and http://www.openstockphotography.org. Note [...]

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Ernesto on January 24th, 2009

Google Analytics Evangelist Avinash Kaushilk lists and explains the 9 things you need to do to be an analytics super user, one who achieves a deeper analysis and a higher ROI.  Here’s the list, check out the post on Avinash’s blog for the explanations, which make up a fantastic next-steps primer on Web analytics.
#9: Get [...]

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I’ve had a copy of Scott Berkun’s Making Things Happen: Mastering Project Management for somewhere out past six months now.  I cracked it open when it first came in the mail and avidly devoured the first chapter (theory, history and introduction).  Then, perhaps as a testament to the incredible number of projects cooking in my [...]

Continue reading about Project management: Scott Berkun’s book, and how Web dev is like a restaurant kitchen