Twitter recently released a Twitter 101 site aimed at instructing business people on using the tool for marketing. It’s an interesting overview with plenty of basics for those who haven’t had the opportunity to experiment much with Twitter or who still aren’t sure what it is. (And I know plenty of folks out there who, [...]

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A couple of Saturdays ago (well, maybe four or five now), I got it into my head to change my Twitter username.  Or an idea that had been percolating for a few months about wanting to own my whole name on the service finally coalesced. Or something.  In any case, I impulsively changed the name [...]

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Ernesto on March 18th, 2009

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Ernesto on February 5th, 2009

Gord Hotchkiss at the Search Insider blog has a great post today on why social media is harder to build workable ad models in than other types of online publishing.  He reasons that it has to do with the expectations someone brings to a social interaction and gives this example: “You’re at a party and [...]

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Ernesto on January 30th, 2009

Call to action Timing Links Social proof Value Sounds a lot like the attributes that would make for an effective piece of marketing/advertising, as well… Details on each step and charts and data backing up the assertions at5 Steps to Going Viral on Twitter — Copyblogger.

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Ernesto on December 14th, 2008

I found a blog post by Tim Wilson, a guy who's pursuing a first marathon (and recovering from a shoulder injury right now), who earlier this year gave a shout out to runners who are on Twitter looking to connect up.  Great idea.  I know I tweet my running quite a bit, and am not [...]

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My morning email newsletter from Sitepoint, a publisher of Web design and technology books, featured a piece about a book promotion they're running using Twitter. They are giving away The Art & Science of CSS for free as a digital download – – you just need to sign up to follow them on Twitter. Which [...]

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Ernesto on September 26th, 2008

Twitter has launched a new site, Election 2008, that filters "hundreds of Twitter updates per minute to create a new source for gathering public opinion about the presidential election and a new way for you to share your thoughts."  According to A VC, "First, and most importantly, you don't have to be a twitter member or user [...]

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