Google Analytics Evangelist Avinash Kaushilk lists and explains the 9 things you need to do to be an analytics super user, one who achieves a deeper analysis and a higher ROI. Here’s the list, check out the post on Avinash’s blog for the explanations, which make up a fantastic next-steps primer on Web analytics. #9: [...]
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In an Online Spin column ("More On: Is Google Making Marketers Stupid") Joe Marchese writes: "…the Internet ecosystem breaks down because the metrics that marketers demand from Internet publishers are not a true measure of value and can be manufactured to a point, such as clicks and impressions." Clicks and impressions are of course valid [...]
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