As traditional media companies experiment toward a Web business model that would support the traditional high-end journalism they produce, it’s interesting to eyeball two timely examples of companies that think content is a good bet for making money on the Web. One is AOL. The other is Ashton Kutcher’s Katalyst. Common threads? [...]
ShareThis is a nice tool for publishers, bloggers, etc. to enable readers to share links to their content, not only by emailing it, but also by sending it to a huge variety of social networks or via SMS to a cell phone. Good reporting tools for publishers, too. We use it on The Telegraph and [...]
Gord Hotchkiss at the Search Insider blog has a great post today on why social media is harder to build workable ad models in than other types of online publishing. He reasons that it has to do with the expectations someone brings to a social interaction and gives this example: “You’re at a party and [...]
Continue reading about The difference between social norm and business norm
There were a couple of Catholic-related stories on the tech news pages today (which I was, ironically, reading on my phone while eating lunch), both related to Pope Benedict’s embrace (with important caveats) of new communications and social media tools in his message anticipating the upcoming World Day of Communications. He praises these tools, saying:
“Young [...]
I recently sat in on a “Ten Secrets of Social Media Marketing” Webinar put on by Awareness (they build social networking platforms) featuring Paul Gillin, who wrote The New Influencers and Secrets of Social Media Marketing. While I won’t reiterate the meat of it here, the 10 points Gillin made are interesting, fairly intuitive and [...]
Continue reading about Gillin’s “Ten Secrets of Social Media Marketing”
The woman who posed as a teenage boy on MySpace to torment her daughter's estranged friend, and perhaps drove that girl to suicide, has been convicted of three misdemeanor counts of computer fraud. In terms of cosmic justice, this seems like an inadequate price for an adult to pay for having done something so hideous on so [...]
Continue reading about Cyberbullying verdict provokes questions, mixed emotions
Via JD Lasica … SMM Guru (an exercise in futility) has compiled 198 social media sites sorted by niche. Fascinating. You could spend a day going through these…or a week if you were actually trying to set up a profile with each one, or a couple of months if you were really trying to understand the [...]
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