Went through and hid 95% of the biz/organization/publication pages I was following from my Facebook news feed last night – they were dominating the stream. Now I can actually see what friends and acquaintances are doing again. Businesses – you abused the invitation I extended to you to market to me for free. Three, four, [...]
Continue reading about What businesses *shouldn’t* do with their Facebook pages – the tipping point
[View the story "How to Use Storify To Create Compelling Content From Social Media " on Storify. (Publishers and journalists are eying Storify's tools as a way to create compelling Web content from the plethora of material out there in social media channels that exists disconnected from the narrative thread . Here's how it works, [...]
Continue reading about How to Use Storify To Create Compelling Content From Social Media
Underscoring the continued importance of LinkedIn as a social media channel, for business and in general, a growing number of B2B site users who login to a site with an existing social media identity are choosing their LinkedIn identity. (Check out this post and cool info-graphic from gigya.) In July 2010 3% of logins used [...]
Continue reading about LinkedIn growing as login identity of choice for B2B site users
For social media management (status updates, likes, content sharing, etc.) the goal for me is a single-sign-in, simple-to-use tool that allows me to post to multiple accounts all at once or any combination of accounts. (Send a link to Twitter and LinkedIn, for example, but not Facebook or FourSquare.) It should work on my phone [...]
I may be a geek, but on marathon day, running trumps tech, and I’m sure not going to be fiddling with a phone, sending status updates or tweeting during a race. Still, it occurred to me this week that there ought to be a way to get the Boston Marathon AT&T Athlete Alert system that [...]
As traditional media companies experiment toward a Web business model that would support the traditional high-end journalism they produce, it’s interesting to eyeball two timely examples of companies that think content is a good bet for making money on the Web. One is AOL. The other is Ashton Kutcher’s Katalyst. Common threads? Both AOL and [...]
ShareThis is a nice tool for publishers, bloggers, etc. to enable readers to share links to their content, not only by emailing it, but also by sending it to a huge variety of social networks or via SMS to a cell phone. Good reporting tools for publishers, too. We use it on The Telegraph and [...]
Gord Hotchkiss at the Search Insider blog has a great post today on why social media is harder to build workable ad models in than other types of online publishing. He reasons that it has to do with the expectations someone brings to a social interaction and gives this example: “You’re at a party and [...]
Continue reading about The difference between social norm and business norm
There were a couple of Catholic-related stories on the tech news pages today (which I was, ironically, reading on my phone while eating lunch), both related to Pope Benedict’s embrace (with important caveats) of new communications and social media tools in his message anticipating the upcoming World Day of Communications. He praises these tools, saying: [...]
I recently sat in on a “Ten Secrets of Social Media Marketing” Webinar put on by Awareness (they build social networking platforms) featuring Paul Gillin, who wrote The New Influencers and Secrets of Social Media Marketing. While I won’t reiterate the meat of it here, the 10 points Gillin made are interesting, fairly intuitive and [...]
Continue reading about Gillin’s “Ten Secrets of Social Media Marketing”
Recent Comments