As traditional media companies experiment toward a Web business model that would support the traditional high-end journalism they produce, it’s interesting to eyeball two timely examples of companies that think content is a good bet for making money on the Web. One is AOL. The other is Ashton Kutcher’s Katalyst. Common threads? [...]

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Ernesto on November 21st, 2009

There was so much great stuff search engine optimization material at the New England New Media Association SEO Bootcamp last Thursday that offering five takeaways from the meeting seems parsimonious, but hey, come to the next one! If you knew nothing about SEO, it would have been a great starting place, and if you had [...]

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Here’s a natural sales, customer-service and audience-building opportunity for local newspaper company Web sites.  According to research from Webvisible and Nielsen, as reported on Media Post’s Research Brief blog, despite the fact that a majority of consumers and small businesses owners now search the Web first when looking for a local business, fewer than half [...]

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Ernesto on December 17th, 2008

Search Engine Marketer’s Journal: 2008 Column Recap
Some useful info here.
(tags: search seo sem reference)

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Ernesto on September 23rd, 2008

Interesting post at Webmasterworld.com forums — cites a Google blog post saying not to do rewrite dynamic URLs to optimize for searchbecause: "While static URLs might have a slight advantage in terms of clickthrough rates because users can easily read the urls, the decision to use database-driven websites does not imply a significant disadvantage in [...]

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