Sharon Hill’s Newspaper Tiger blog gives a nice mention of some our projects in“Small Newspaper Does Online Yellow Pages and Social Networking in a Big Way « Community Newspapers – Hear Them Roar.” I’ll be speaking on the Suburban Newspaper of America Webinar on local search directories, selling against yellow pages, Sharon put together on [...]
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Interesting to note Google has pulled the plug on its print-ad partnership with newspapers… at its high point the Google print ad network had more than 800 newspaper partners, but apparently didn’t provide the results Google or the papers wanted to see.. Spencer Spinnell, director of Google Print Ads writes at the print ads blog:
We [...]
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The LA Times’ online advertising revenue is now sufficient to cover the whole print and online editorial payroll, according to Times’ editor Russ Stanton. A friend of mine from the newsroom (thanks Al!) forwarded me this last week and I’ve been meaning to jot a note about it since — it’s a big deal. Despite [...]
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David Zeeck at TheNewsTribune.com challenges NBC anchor Brian Williams' recent comments about the "dying" newspaper industry… He examines stats and trends, and points out that while paid circ is down for newspapers (though not as dramatically as Williams asserted), total readership (print and Web combined) is actually growing. Meanwhile, "Over a 10-year period, from 1997 [...]
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Including an email marketing panel that I worked on putting together. It includes two great panelists from outside the newspaper industry (which is where I think the industry needs to be looking if it wants to break new ground): Travis York, President at Griffin York & Krause, responsible for the strategic direction of the agency, client [...]
Continue reading about NENMA Fall Meeting This Thursday, Great Panels Slated…
Verizon Wireless has floated the idea of charging media companies three cents per message that they send to Verizon Wireless subscribers – on top of the message reception costs subscribers are already paying. This would certainly put a crimp in the most straightforward plans to monetize text messaging, and to use it for general marketing where [...]
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David: Somebody left this in Mommy's garden next to the mailbox. What is it?
Me: It's a phone book. Before the Internet, people used them to look up numbers.
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Newspaper Death Watch has an hour-long audio interview with John Yemma, the new editor at the Christian Science Monitor. Yemma's goal is to make the news gathering organization self-sustaining without giving up the deep think pieces for which it's known (and without relying on subsidies from the church). Is this is complicated or helped [...]
Scott Karp at Publishing 2.0 describes how he believes news sites can avoid being "on the wrong end of the value chain" and be both "a pass-through content publisher and a starting point aggregator." He writes: "I read NYTimes.come every day, but I only visit it once or twice a day, because unless there is breaking news, the homepage doesn’t [...]
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Interesting piece in the New York Times about the opportunities cell phones present for newspapers, and the company that's banking on those opportunities: Verve. The Times reports: "Verve's chief executive, Art Howe, is the first to admit that he’s betting on an industry that’s under siege. Newspapers’ strength is providing local news and information and [...]
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