There was so much great stuff search engine optimization material at the New England New Media Association SEO Bootcamp last Thursday that offering five takeaways from the meeting seems parsimonious, but hey, come to the next one! If you knew nothing about SEO, it would have been a great starting place, and if you had [...]
Continue reading about Five Takeaways from NENMA’s SEO Bootcamp
Jack Lail blogged about NPR’s Alex Jones interview yesterday. Jones is a member of a multi-generation family-owned newspaper company and director of the Joan Shorenstein Center on the Press, Politics and Public Policy at Harvard’s John F. Kennedy School of Government. He recently wrote Losing the News: The Future of the News That Feeds Democracy [...]
I spoke to about 60 folks at The Telegraph’s Help 101 event yesterday at Sky Meadow country club (part of the paper’s onlging Hard Times Reasons and Remedies project). My session was Web Marketing 101, and focused on low and no-cost (except time) ways small businesses could approach Web marketing (next we should do one [...]
Continue reading about Thesis of yesterday’s Web Marketing 101 session: it all comes back to content
Here’s a natural sales, customer-service and audience-building opportunity for local newspaper company Web sites. According to research from Webvisible and Nielsen, as reported on Media Post’s Research Brief blog, despite the fact that a majority of consumers and small businesses owners now search the Web first when looking for a local business, fewer than half [...]
Continue reading about Small businesses need better Web presence, newspaper sites should help
And folks talk about the dire straights the U.S. newspaper industry is in. According to a piece in the UK Guardian, “The crisis-hit French press is among the least profitable in Europe, stifled by rigid communist print unions, a lack of kiosks selling papers and a declining readership far below that of the UK or [...]
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