Twitter recently released a Twitter 101 site aimed at instructing business people on using the tool for marketing. It’s an interesting overview with plenty of basics for those who haven’t had the opportunity to experiment much with Twitter or who still aren’t sure what it is. (And I know plenty of folks out there [...]
My friend Bob just read the book 50 Scientifically Proven Ways to be Persuasive and after sharing with me some promotional ideas the book sparked for him, passed along a link to this blog post, which sums up the whole fascinating list. The book contains some persuasion techniques that you’ll recognize instantly – since they’ve probably been [...]
I spoke to about 60 folks at The Telegraph’s Help 101 event yesterday at Sky Meadow country club (part of the paper’s onlging Hard Times Reasons and Remedies project). My session was Web Marketing 101, and focused on low and no-cost (except time) ways small businesses could approach Web marketing (next we should do one [...]
Continue reading about Thesis of yesterday’s Web Marketing 101 session: it all comes back to content
Many businesses (including and maybe especially media companies!) are beginning to feel like having a Facebook page is a necessary element of a well-rounded Web marketing strategy. However, it’s not always completely clear what strategy the page should employ and what sort of content it should include to really engage with Facebook users. This post [...]
Continue reading about Building fan pages for businesses on Facebook
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