What is an online video ad? Is it preroll video in front of the featured presentation? Postroll? Right in the middle of the segment? Is it 15 seconds? 10 seconds? 30 seconds? Is it a clickable overlay message on top of the featured video? Is it a simple banner ad placed adjacent to the video [...]
Continue reading about Which online video ad format will win? Will “The Pool” decide?
David Finch at Social Media Explorer has a good roundup of the recent Online Publishing Association report that looks at the effectiveness of advertising increases relative to content.
“They have found that ads on these content related sites have raised awareness, message association, brand favorability as well as purchase intent more than portals and networks.”
The report [...]
When brainstorming new ideas for interactive campaigns and products, it’s well worth a peruse through this gallery of winners from the MIXX (Marketing and Interactive Excellence) Awards. The conference was Sept. 23, 2008. Categories include digital integration, search marketing, brand awareness and positioning, social marketing, and a bunch more – and there’s some amazing work here. [...]
Rachel Beckman has a funny piece in The Washington Post today: Facebook Ads Target You Where It Hurts. Because of how much the social network knows about individual users, ads can really sting. It chronically targeted ads at Beckman implying she was fat (“Muffin Top?” the ads asked along with a picture of someone afflicted [...]
Continue reading about Facebook ad targeting gets mean: Muffin-top?
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