Ernesto on June 13th, 2009

Drawing pictures with the kids this morning – here’s mine.  I guess reading the New Yorker’s summer fiction issue this week has got me imitating a certain style here…  And no, I haven’t gotten any writing done yet this weekend.

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Ernesto on April 16th, 2009

Many businesses (including and maybe especially media companies!) are beginning to feel like having a Facebook page is a necessary element of a well-rounded Web marketing strategy. However, it’s not always completely clear what strategy the page should employ and what sort of content it should include to really engage with Facebook users. This post [...]

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Ernesto on February 5th, 2009

Gord Hotchkiss at the Search Insider blog has a great post today on why social media is harder to build workable ad models in than other types of online publishing.  He reasons that it has to do with the expectations someone brings to a social interaction and gives this example: “You’re at a party and [...]

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There were a couple of Catholic-related stories on the tech news pages today (which I was, ironically, reading on my phone while eating lunch), both related to Pope Benedict’s embrace (with important caveats) of new communications and social media tools in his message anticipating the upcoming World Day of Communications.   He praises these tools, saying:
“Young [...]

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Ernesto on September 3rd, 2008

Rachel Beckman has a funny piece in The Washington Post today: Facebook Ads Target You Where It Hurts.  Because of how much the social network knows about individual users, ads can really sting. It chronically targeted ads at Beckman implying she was fat (“Muffin Top?” the ads asked along with a picture of someone afflicted [...]

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