The LA Times’ online advertising revenue is now sufficient to cover the whole print and online editorial payroll, according to Times’ editor Russ Stanton. A friend of mine from the newsroom (thanks Al!) forwarded me this last week and I’ve been meaning to jot a note about it since — it’s a big deal. Despite [...]
Continue reading about One newspaper’s editorial operation nears online sustainability
When brainstorming new ideas for interactive campaigns and products, it’s well worth a peruse through this gallery of winners from the MIXX (Marketing and Interactive Excellence) Awards. The conference was Sept. 23, 2008. Categories include digital integration, search marketing, brand awareness and positioning, social marketing, and a bunch more – and there’s some amazing work here. [...]
Reading up on the new Yahoo Apt. The ad system could potentially benefit publishers, ad buyers and ad networks by providing streamlined ad buying tools. It is in testing now with the San Francisco Chronicle and The Mercury News in San Jose, and Yahoo expects to roll it out to other publishers beginning next year. I'll [...]
Continue reading about Will Yahoo’s Apt be able to help smaller sites offer higher value ads?
Rachel Beckman has a funny piece in The Washington Post today: Facebook Ads Target You Where It Hurts. Because of how much the social network knows about individual users, ads can really sting. It chronically targeted ads at Beckman implying she was fat (“Muffin Top?” the ads asked along with a picture of someone afflicted [...]
Continue reading about Facebook ad targeting gets mean: Muffin-top?
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