Borrell Assoc. has a new blog post on how Castello (http://ccin.com) is making money of city-dotcom and topic-dotcom sites. According to Borrell, “One of their sites makes more money than any locally owned media site in that market. They do it without a lick of broacast or print cross-promotion, a base of advertisers from which [...]
Continue reading about Castello creates network of profitable standalone city and topic sites
Having been both on the client side of a vendor client relationship, and on the vendor (service provider) side of that situation, I can’t help but laugh at this video in which client pricing negotiations with vendors are made to seem ridiculous (and sometimes they are) when put in the context of other types of [...]
My friend Bob just read the book 50 Scientifically Proven Ways to be Persuasive and after sharing with me some promotional ideas the book sparked for him, passed along a link to this blog post, which sums up the whole fascinating list. The book contains some persuasion techniques that you’ll recognize instantly – since they’ve probably been [...]
Kevin Mannion at Media Post offers a good checklist of things Web publishers should know about their audiences when looking to tell the “engagement” story to potential advertisers: ” The more we know about what our audience cares about, why they come to our sites, what they need that they aren’t getting, and how we [...]
Or as Pete Cashmore writes on the Mashable blog: “no one wants to advertise on your cat video.” The comment comes in the wake of a report that indicates YouTube may lose $470 million in 2009, despite owning 41% of total domestic video streams. That’s a tremendous amount of audience. Unfortunately, not one that wants [...]
Here’s a natural sales, customer-service and audience-building opportunity for local newspaper company Web sites. According to research from Webvisible and Nielsen, as reported on Media Post’s Research Brief blog, despite the fact that a majority of consumers and small businesses owners now search the Web first when looking for a local business, fewer than half [...]
Continue reading about Small businesses need better Web presence, newspaper sites should help
What is an online video ad? Is it preroll video in front of the featured presentation? Postroll? Right in the middle of the segment? Is it 15 seconds? 10 seconds? 30 seconds? Is it a clickable overlay message on top of the featured video? Is it a simple banner ad placed adjacent to the video [...]
Continue reading about Which online video ad format will win? Will “The Pool” decide?
David Finch at Social Media Explorer has a good roundup of the recent Online Publishing Association report that looks at the effectiveness of advertising increases relative to content.
“They have found that ads on these content related sites have raised awareness, message association, brand favorability as well as purchase intent more than portals and networks.”
The report [...]
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