Swedish media company the Bonnier Group has created this video showing a conceptual prototype for displaying a visually rich, digitally interactive magazine presentation on a tablet device. The video really captures the imagination (watch it full screen!) and conceptualizes something well beyond a simple graft of old media formats onto new technology (such as a straight digital replication of pages and layouts already designed for print, like simply filming a play directed for the stage instead of taking advantage of the possibilities of the new format). According to Bonnier, “The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.”
[Here's a link to the blog post on this at mediamemo.com that first caught my eye].
Tags: magazines, screen readers, tablet
