Borrell Assoc. has a new blog post on how Castello (http://ccin.com) is making money of city-dotcom and topic-dotcom sites. According to Borrell, “One of their sites makes more money than any locally owned media site in that market. They do it without a lick of broacast or print cross-promotion, a base of advertisers from which to up-sell, an existing staff to sell it, or a massive bank of news, weather or sports to splay across its Web site.” There may be some lessons worth checking out here for legacy media companies as they explore their own niche content business models – from ideas for content choices, ad models, to simplicity of site design. Some examples: www.nashville.com, www.Myrtlebeach.com, www.Toledo.com, www.Branson.com, www.SanDiego.com.
Tags: advertising, business, portals, strategy
