Twitter recently released a Twitter 101 site aimed at instructing business people on using the tool for marketing. It’s an interesting overview with plenty of basics for those who haven’t had the opportunity to experiment much with Twitter or who still aren’t sure what it is. (And I know plenty of folks out there who, despite the incessant media coverage of Twitter, are not using or familiar with the service. Back in May 2009 a Harris poll showed that fewer than 5% of Americans were Twittering. Then again, in July, Comscore reported that Twitter cracked 51.6 million unique visits worldwide. So as much as I don’t want to overestimate its importance, it would be unwise to underestimate it.) It breaks down the lingo – tweet, following, @username, DM, RT, etc. – and provides some best practices explanations on day-to-day use (don’t spam people, make sure your tweets provide some value, listen for references to your company, etc.). Beyond the basic primer there are case studies of the ways specific large and small businesses have grown sales using Twitter – including Dell, Jet Blue, Current, Naked Pizza, and others. Some impressive tidbits from these: “Dell Outlet has booked more than $3 million in revenue attributable to its Twitter posts.” And from Naked Pizza, “In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.”
Semi-related tidbit (can’t resist taking note when running and social media overlap) – just saw (via twitter) this morning that distance runner Haile Gebrselassie is now on Twitter @HaileGebr.