I spoke to about 60 folks at The Telegraph’s Help 101 event yesterday at Sky Meadow country club (part of the paper’s onlging Hard Times Reasons and Remedies project). My session was Web Marketing 101, and focused on low and no-cost (except time) ways small businesses could approach Web marketing (next we should do one on paid!). Since I only had 45 minutes, we had to go quickly and consolidate a lot of material – but basically we covered in introduction to search, social media and that all important place where the two meet: content. The basic thesis: “The content that will bring people to your site is content that answers their questions about the problem they are trying to solve. So create solution-oriented content, whether in blog posts, YouTube videos, social media updates and pages, etc.” Then I provided some basic easy to take action items to get folks started. The audience was great, energetic and curious; asked good questions. I had interesting discussions with many afterwards – if you were there, thanks for coming by! On a funny note – I also ended up in the lead photo with the story on the event in today’s Telegraph.
Tags: marketing, newspapers, Web, web marketing
