Or as Pete Cashmore writes on the Mashable blog: “no one wants to advertise on your cat video.” The comment comes in the wake of a report that indicates YouTube may lose $470 million in 2009, despite owning 41% of total domestic video streams. That’s a tremendous amount of audience. Unfortunately, not one that wants to pay for the content, or even watch the ads when they are able to be sold… As Cashmore points out: ”It’s a conundrum: losing hundreds of milllions of dollars a year isn’t sustainable, and yet YouTube has an audience that’s conditioned to receive unlimited content for free, without interruption.”
Tags: advertising, user-generated content, video
[...] about Mashable as of April 5, 2009 YouTube struggles illustrate the challenges of selling ads around user-generated content – ernesto.burdenfamily.net 04/05/2009 Or as Pete Cashmore writes on the Mashable blog : “no one [...]