Kevin Mannion at Media Post offers a good checklist of things Web publishers should know about their audiences when looking to tell the “engagement” story to potential advertisers: ” The more we know about what our audience cares about, why they come to our sites, what they need that they aren’t getting, and how we can help them be successful, the more we have all the raw elements of an extraordinary engagement story.” The list starts with two questions whose primacy should be self evident – though I wonder if it always is: Who comes to your site, and why are they there? Check out the whole list and article here.
Tags: advertising
