I just finished writing my 100 page (102, really) screenplay in 30 days. So this is going to be a really short blog post. I decided to take on the ScriptFrenzy.org challenge for a number of reasons — none of which had to do with me having free time to kill. In fact, I have […]
Kevin Mannion at Media Post offers a good checklist of things Web publishers should know about their audiences when looking to tell the “engagement” story to potential advertisers: ” The more we know about what our audience cares about, why they come to our sites, what they need that they aren’t getting, and how we […]
Many businesses (including and maybe especially media companies!) are beginning to feel like having a Facebook page is a necessary element of a well-rounded Web marketing strategy. However, it’s not always completely clear what strategy the page should employ and what sort of content it should include to really engage with Facebook users. This post […]
A bit of humor for all of you who, like me, labor in the trenches in the embattled newspaper industry (a battle well-worth fighting for the sake of local journalism, information, the right-to-know and essentially, democracy), here’s Stephen Colbert’s take on newspapers as he sits down with John Sturm of the NAA. The Colbert Report […]
Wishing you all a joyful Easter; I feel immensely grateful today. I couldn’t help but reflect during a beautiful Mass at Ste. Marie Parish today (props to the choir and the magnificent brass section), that in times as challenging as these, where the news of the day each day is filled with financial crisis and […]
In keeping with my note a few days ago regarding PC World’s 10 Business Lessons Learned from Battlestar Galactica, I came across this post by Michael Arrington on the TechCrunch blog today: “Grok This: Forget The Business Books, Go Sci-Fi To Stoke Your Imagination.” Arrington says of business books that most “are a chapter of advice […]
Or as Pete Cashmore writes on the Mashable blog: “no one wants to advertise on your cat video.” The comment comes in the wake of a report that indicates YouTube may lose $470 million in 2009, despite owning 41% of total domestic video streams. That’s a tremendous amount of audience. Unfortunately, not one that wants […]
After we got the kids in bed and the chores done, I sat down last night and knocked out three and a half pages of a screenplay. Why? ScriptFrenzy. Write a 100 page script in a month. Sort of like the National Novel Writing Month (NANOWRIMO) challenge. My buddy Jay mentioned this to me a […]
The month since the injury-forced DF at Hyannis has been a necessarily low-mileage one as I rehabbed my IT band. Some weeks as few as six miles, a max of 12, keeping all the individual runs quite short. That was after a year of weekly mileage of between 30-50 miles. So it was no surprise […]