David Finch at Social Media Explorer has a good roundup of the recent Online Publishing Association report that looks at the effectiveness of advertising increases relative to content.
“They have found that ads on these content related sites have raised awareness, message association, brand favorability as well as purchase intent more than portals and networks.”
The report states:
“For ad effectiveness, environment matters -and high quality content sites help advertisers move the needle.”
Here’s a link to a pdf of the report.
Tags: advertising, interactive advertising
Ernesto, thanks for linking to my post at Social Media Explorer. I hope it was just as informative for you as it was for me.