Call to action Timing Links Social proof Value Sounds a lot like the attributes that would make for an effective piece of marketing/advertising, as well… Details on each step and charts and data backing up the assertions at5 Steps to Going Viral on Twitter — Copyblogger.
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And folks talk about the dire straights the U.S. newspaper industry is in. According to a piece in the UK Guardian, “The crisis-hit French press is among the least profitable in Europe, stifled by rigid communist print unions, a lack of kiosks selling papers and a declining readership far below that of the UK or [...]
What is an online video ad? Is it preroll video in front of the featured presentation? Postroll? Right in the middle of the segment? Is it 15 seconds? 10 seconds? 30 seconds? Is it a clickable overlay message on top of the featured video? Is it a simple banner ad placed adjacent to the video [...]
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I love free Web tools. Even when I have the paid versions, it’s nice to have a backup. For example, while I work in Dreamweaver for most development projects, I find Filezilla‘s free ftp client much more stable for getting my files to a remote server when my Web connection gets iffy. And I know [...]
We went to Beverly, Mass., Sunday afternoon with the Broussards to see the Le Grand David magic show at the Cabot St. Cinema (the story of which will be a post unto itself soon) and afterward grabbed dinner at Acapulcos. Here we discovered what a mariachi fan Sofia is…
David Finch at Social Media Explorer has a good roundup of the recent Online Publishing Association report that looks at the effectiveness of advertising increases relative to content. “They have found that ads on these content related sites have raised awareness, message association, brand favorability as well as purchase intent more than portals and networks.” [...]
Sharon Hill’s Newspaper Tiger blog gives a nice mention of some our projects in“Small Newspaper Does Online Yellow Pages and Social Networking in a Big Way « Community Newspapers – Hear Them Roar.” I’ll be speaking on the Suburban Newspaper of America Webinar on local search directories, selling against yellow pages, Sharon put together on [...]
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Google Analytics Evangelist Avinash Kaushilk lists and explains the 9 things you need to do to be an analytics super user, one who achieves a deeper analysis and a higher ROI. Here’s the list, check out the post on Avinash’s blog for the explanations, which make up a fantastic next-steps primer on Web analytics. #9: [...]
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Friend on Facebook left a comment on a status update I’d posted as I was getting ready for an early morning long run suggesting “you witness a world most people don’t ever see on your early morning sojourns.” I don’t know what other people see, but I responded with a bit of what I’ve seen [...]
I won tickets to Sesame Street Live in Lowell tonight and we took the kids – and now I get why parents brave traffic, the risk of tired kid melt-downs, expensive concession stands and all the rest of the challenges presented by packing up the family and trucking off to a nighttime spectacular. All of [...]
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