It's like I went directly from an amazingly relaxed Sunday (actually napped on the couch in front of the fire while Kris read and the kids played quietly – quietly I say!) to what feel like a crazy couple of days. Probably not, really, just a pre-holiday, short-week perception acceleration alteration. Nonetheless. Wanted to pass along these few tidbits before I go into Thanksgiving hibernation for a few days.
Google releases SEO starter guide
This came out a few weeks back, and features some basic information on SEO. The fact that it comes from Google makes it a worthwhile read, and they do a nice job of summarizes and packaging core SEO practices and concepts.
Hulu revenue catching up to YouTube
Despite the fact that Hulu has a smaller audience and started much later than YouTube, it's already catching up with the Web video giant in terms of revenue. This seems to be because advertisers feel safer seeing their brands paired with professionally produced content, rather than in YouTube's case, user-generated and sometimes illegally-used content. (There's good news to be unpacked for newspapers in here somewhere, not necessarily in terms of video but in terms of professionally produced content.) Scott Karp at Publishing 2.0 has some good observations about this, but also points out, "It probably costs a lot more than $180 million to produce the content on Hulu, which means that it’s not a standalone business." This is pretty key. Same issue for newspapers – thinking about the revenue the Web can generate has to include thinking about the cost of professional content production.
David Spark over at Mashable tackles awkward social network moments with twelve stories about defriending. This is a great post, funny, a bit torrid and full of cautionary goodness relative to the uses and abuses of your social network "friendships."
