Including an email marketing panel that I worked on putting together. It includes two great panelists from outside the newspaper industry (which is where I think the industry needs to be looking if it wants to break new ground): Travis York, President at Griffin York & Krause, responsible for the strategic direction of the agency, client relationships and partnership opportunities, and Dave Hendricks, Executive Vice President of Operations for Datran Media, overseeing their eMail, Display and List Management businesses. These guys have long experience and deep level knowledge in digital marketing and should really be able to help newspaper folks dig into some missing elements in our industry's email marketing strategy. The meeting is at the Doubletree Hotel in Lowell, Mass. For details check out the NENMA site.
Tags: conference, Digital Media, newspapers
