Sep
25

Online ad market slowing but still growing

Online Media Daily is reporting a deceleration of the online ad market – which is not to say that it’s not still growing, but that it's not growing at the rate that it was.  Hardly surprising considering the declines in the rest of the economy. According to TNS MI Senior Vice President-Research Jon Swallen, said that since Q1 of 2008 online display ad growth has dropped from 8.6%, to 7.6% to 5.5%.  Swallen said, "I don't know if we're at the bottom of valley yet, or close to the bottom, but it doesn't' seem to be getting better."   On the upside, Adweek reports on an Emarketer prediction that says overall online ad sales added 17.4% over last year. And while that rate is expected to slow a bit in 2009, by 2011 will see spending growth of more than 20% again. 

Related Posts

  • No Related Post
Posted by Ernesto Digital Media Subscribe to RSS feed

Leave a Reply

You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CAPTCHA Image
*