Rachel Beckman has a funny piece in The Washington Post today: Facebook Ads Target You Where It Hurts. Because of how much the social network knows about individual users, ads can really sting. It chronically targeted ads at Beckman implying she was fat (“Muffin Top?” the ads asked along with a picture of someone afflicted by said condition). Then after she updated her profile to indicate she was engaged, she started getting ads asking her, “Do you want to be a fat bride?” Much too much. It’s as though the people who produce late night infomercials had access to your diary… I'm trying to recall if I've seen anything that rises to this level of uggh. I don't think so… some tone deaf ones, sure, but nothing outright mean. How about you?
Tags: advertising, Facebook, interactive advertising
