A Two Part Primer on SEO Friendly Site Architecture

Bruce Clay's last two newsletters featured parts one and two of "BACK TO BASICS: Successful Site Architecture & Design." [Successful Site Architecture & Design part one, Successful Site Architecture & Design part two]  I thought some of the folks I've talked to at recent regional newspaper conferences, who may stop by here as a result of those talks, would find these interesting.  A nice place to start for SEO-friendly design.  I like back-to-basics intervals — in Web site building, in writing, in languages and in religion and philosophy.  Every once in a while you should revisit core principles.  So while folks who've been building sites for a while may be familiar with most of the concepts (the bullet points include: clear hierarchy, site map, good descriptions, title and alt tags, text equivalent for non text elements, meta tags, etc.) , this restated set of fundamentals could be a useful refresher, or just a prod to get back toward your original standards.  Speaking of standards, I'm currently reading Adapting to Web Standards, CSS and AJAX for Big Sites.  I'll write something more in-depth about it when I'm done, but so far it's given me some good ideas for moving forward with our sites.

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